NBC and Dog Show: A Successful TV Partnership
The combination of the Beverly Hills Dog Show and the National Dog Show from Philadelphia, both Presented by Purina, gives NBC and Purina an East-West holiday pairing, with the BHDS as the only American Kennel Club dog show West of the Mississippi River to be nationally broadcast on network television. The BHDS telecast, like the NDS telecast, will also be repeated throughout the year on NBCSN.
For years, NBC has produced television’s most-compelling dog show competitions. For more than 30 years, USA Network, owned by NBC Universal, televised the “Westminster Kennel Club Dog Show”, with Frei co-hosting the competition for 27 years (1990-2016).
In 2002, NBC Sports Group created a holiday tradition introducing what quickly became television’s most-watched canine competition “The National Dog Show Presented by Purina,” hosted by the Kennel Club of Philadelphia. Anchored since its inception by O’Hurley and Frei, the 2018 show on NBC reached more than 25 million viewers over its debut broadcast at noon on Thanksgiving Day, followed by a primetime encore with millions of viewers again just two nights later.